China’s official Xinhua news agency will launch a 24-hour, global English TV service that will be broadcast via satellites, cable systems, the Internet and cell phones. The English TV service will be produced by China Network Corporation (CNC), which is affiliated to Xinhua. A ceremony was held in Beijing today to mark the start of a trial broadcast scheduled for tomorrow. After a trial operation of two months, the English service will be officially launched on 1 July.
Backed by the local and overseas Xinhua correspondents network, CNC aimed to quickly respond to major news events in China and abroad, and provide objective, comprehensive, in-depth and multi-dimensional news analysis, Xinhua President Li Congjun said. He said: “CNC will offer an alternative source of information for a global audience and aims to promote peace and development by interpreting the world in a global perspective.”
CNC’s programmes include World News, China Report, Business News, Lifestyles, and news magazine programmes, such as China View and Click On Today, as well as feature programmes such as World Perspective and Global Visitors.
(Source: Asia-Pacific Broadcasting Union)
Andy Sennitt comments: This probably explains why CCTV 9 relaunched as CCTV News on Monday of this week. It appears there is a battle going on between CCTV and Xinhua to deliver global news from a Chinese perspective. One wonders whether the two services are supported by competing factions within the Chinese hierarchy, or whether China simply wants to give the appearance of press freedom by having two networks ostensibly competing with each other.