The Washington Post and Bonneville International have decided to scrap their three-year content partnership for radio station WTWP on 1500 AM and 107.7 FM. The station, which launched in March 2006, has been struggling with an audience share of less than 1.o% for most of its existence, though the latest survey showed an increase to 1.2%. But the station is reported to have made losses of about $2 million.
Washington Post Radio carried some content from RNW, and was our first commercial radio partner in the US. It will close next month, and the station’s call letters will change to WWWT, to be known on air as Talk Radio 3WT. Some of the personalities currently on the station will remain, and syndicated programming will be added. 3WT will debut on 1500 AM, 107.7 FM, and 820 AM in Frederick on 20 September.
- Why Washington Post Radio Died (Washington Post blog)