On the last 2010 edition of the Voice of Russia programme The Red Line, its chairman Andrei Bystritsky shared his vision of what changes information technologies might bring and how the Voice of Russia could use them to keep its audience informed. He said: “Now radio is not as important as it was in the beginning of the 20th century. But radio exists and will exist, just like painting, for instance. Painting survived despite the development of cinema and photography. The same about the radio. I think radio is a luxury product for people who have a lot of time.”
Presenter Ekaterina Kudashkina asked him “What are your plans for the future development of our company?”, to which he replied:
“Of course, I hope that the Voice of Russia will be a typical multimedia company. We have to use video, texts, audio and so on. We have to find new ways of reaching a new audience. From my point of view, now we are in a very interesting situation, in terms of radio broadcasting I mean. We are between two ages - digital and analogue. The analogue age may be finished and maybe not. In most of the countries, including Great Britain, people prefer to listen to typical AM and FM broadcasting. Digital broadcasting is not so popular yet. At present, I think we need to use traditional radio broadcasting to prepare our audience for using new ways of tuning in to radio programmes, such as mobile phones, the Internet and so on. And now, traditional radio broadcasting is a sort of promotion of our broadcasting in new forms.”
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