Univision Radio, the largest Spanish-language radio broadcaster in the United States, has launched “La Kalle 105.9/92.7 FM,” a new youth-targeted Spanish-language radio station that will cater to New York Hispanics in the highly sought-after 18-34 demographic.
La Kalle’s high-energy format will primarily feature Reggaeton and Latin Hip-Hop music. Reggaeton, a relatively new genre of dance music that originated in Puerto Rico and derives from a blend of Latin tropical sounds, Jamaican reggae music and urban hip-hop, has taken the New York market by storm. A recent Nielsen SoundScan report of Latin Album sales found that 8 out of the top 10 albums sold in the New York area were of Reggaeton music. Reggaeton is hotter in New York than in any other major US city.
“We are excited to launch La Kalle to meet the needs of the younger Hispanics in the New York area,” stated Gary Stone, Senior Vice President and Chief Operating Officer. “Our research demonstrated that there was a strong desire for a Reggaeton-formatted radio station and we have delivered.”
La Kalle will feature some of the hottest on-air talent in New York, including well-known duo “Jimmy and Pacha and their Jangueo,” DJ Kazzanova, and Valerie, among many other young dynamic radio stars.