The BBC has appointed Tim Davie, currently Vice President, Marketing and Franchise, PepsiCo Europe, to be Director of the BBC’s Marketing, Communications and Audiences division. Tim, who is 37, joins the BBC’s Executive Board, and will take up his post in the near future. In his new role, he will be responsible for all the BBC’s marketing, communications, audience research and insight activities and the BBC’s audience services department, which includes the BBC’s customer call centres.
Announcing the appointment, Mark Thompson, BBC Director-General, said: “Tim Davie is one of the UK’s top marketeers and has an outstanding track record built through a succession of UK and international roles. I believe he will bring valuable experience to both MC&A and the wider BBC during a period when identifying and serving the needs of our audiences will be greater than ever.”
Tim Davie said: “I am delighted to be joining the world’s most trusted broadcaster at a time when there are significant and exciting challenges and opportunities as we prepare for a digital UK. The BBC’s journalism, programmes and services are rightly recognised across the globe for their quality and authority. I look forward to playing my part in ensuring, with the support of a strong Marketing, Communications and Audience division, that this reputation is maintained and enhanced.”
Tim Davie was born in 1967 and read English at Cambridge. He joined Procter and Gamble’s marketing department straight from university, becoming a Brand Manager in 1991. He joined PepsiCo in 1993 as a UK Marketing Manager, subsequently being promoted to Vice President, Marketing, Europe and Sub-Sahara Africa, holding several similar appointments, including in the United States, before taking up his present one as Vice President, Marketing and Franchise.