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Tim Davie appointed Director of BBC Marketing, Communications and Audiences

The BBC has appointed Tim Davie, currently Vice President, Marketing and Franchise, PepsiCo Europe, to be Director of the BBC’s Marketing, Communications and Audiences division. Tim, who is 37, joins the BBC’s Executive Board, and will take up his post in the near future. In his new role, he will be responsible for all the BBC’s marketing, communications, audience research and insight activities and the BBC’s audience services department, which includes the BBC’s customer call centres.

Announcing the appointment, Mark Thompson, BBC Director-General, said: “Tim Davie is one of the UK’s top marketeers and has an outstanding track record built through a succession of UK and international roles. I believe he will bring valuable experience to both MC&A and the wider BBC during a period when identifying and serving the needs of our audiences will be greater than ever.”

Tim Davie said: “I am delighted to be joining the world’s most trusted broadcaster at a time when there are significant and exciting challenges and opportunities as we prepare for a digital UK. The BBC’s journalism, programmes and services are rightly recognised across the globe for their quality and authority. I look forward to playing my part in ensuring, with the support of a strong Marketing, Communications and Audience division, that this reputation is maintained and enhanced.”

Tim Davie was born in 1967 and read English at Cambridge. He joined Procter and Gamble’s marketing department straight from university, becoming a Brand Manager in 1991. He joined PepsiCo in 1993 as a UK Marketing Manager, subsequently being promoted to Vice President, Marketing, Europe and Sub-Sahara Africa, holding several similar appointments, including in the United States, before taking up his present one as Vice President, Marketing and Franchise.

2 Comments on “Tim Davie appointed Director of BBC Marketing, Communications and Audiences”

  1. #1 Peter Gamble
    on Nov 19th, 2008 at 10:26

    Wednesday 19 November 8.30 pm

    Hi Tim

    Congratulations.

    I probably ought to be starting at a much lower level, but I’m very keen to find out something and your details came up first when I googled the BBC.

    Very keen to purchase a copy of the series ‘A Very Peculiar Practice’, which apparently the BBC released to the public several years ago.

    The University of Tasmania features a copy in their catalogue, but they wouldn\’t play ball regarding an inter-library loan to my local library (Sandgate in Brisbane).

    My librarian there (Nigel) has imtimated that the library would probably consider appropriating one or more copies for the Brisbane City Council of network libraries if the series was available for purchase in Australia.

    Can you, or one of your subordinates, please advise?

    The University of Tasmania responded to my email, and suggested I try Amazon, but hey are as dear as poison, and the BCC policy is not to purchase outside of Australia.

    Trust the nature of this query makes sense.

    Incidentally, I would also be interested in the available BBC Catalogue on DVD if you can suggest a Website.

    Would very much appreciate a reply at your convenience.

    Regards

    Peter Gamble

  2. #2 Carol kerr
    on Sep 30th, 2009 at 21:54

    Tim, I have been trying witout success to contact someone from ‘The Archers’ to arrange for a friend to appear in an episode. The person concerned teaches Media Studies and English in a deprived area of Scotland. Also it’s close to his 50th Birthday. It would be sensational from a personal and professional commitment if he could appear in an episode of the Archers. Not only because he listens every day at lunchtime but because his pupils would also gain an apprecaition of radio channels other than those playing music. Unfortunately, Careers advisors do not cove rthe full spectrum of opportnunities within the media. This would fulfil two purposes. An adult’s dream 50th birthday present and a teaching opportunity. Please help. The birthday is 7th November. I can be contacted on 07764 904824 - thanks

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