To mark its expansion to 24-hour broadcasting, Dutch commercial TV station Tien (the new name of Talpa TV) will offer free commercial airtime to charities over the weekend of 16/17 December between 0700 and 1800 local time. Commercial director Ton Rozestraten says “Many charities have little or no budget to bring their good work to the public’s attention. In this way, we want to let them benefit from our expansion in broadcasting time. Any recognized charity can apply for free airtime. But speed is of the essence, because we’ll be allocating airtime on a first come, first served basis.”
(Source: Talpa via Broadcast Magazine)
