Talpa, the Dutch media company of John de Mol that owns Radio 10 Gold, has decided to adopt a new business strategy which will see a slimming down of its Talpa Digital division that currently employs 20 people. Only a few months ago, Talpa announced some ambitious digital plans, but this week Talpa’s management decided that the company will not invest in new digital activities unless they are part of the company’s core business: television formats, the production of TV programmes, and Talpa Music which holds the digital rights to hundreds of thousands of songs.
This decision casts a further question mark over the future of Radio 10 Gold, which is still owned by Talpa. It appears that radio is no longer regarded as a “core activity” now that Talpa has sold market-leader Radio 538 to RTL Nederland. Recently, several offshoots of Radio 10 Gold were launched on the Radio Digitaal website.
This shift of focus will alert a number of potential buyers. Media Network is aware of at least one serious offer to buy Radio 10 Gold that was rejected a few months ago. At that time Talpa said that radio was still part of its strategy. Exactly what will happen to the online radio services remains to be seen. A spokesman for the company would only say that Talpa Digital will continue in a slimmed-down form.
(Sources: Emerce, Broadcast Magazine)