The Swedish government’s investigation into public service radio and television was presented today, and called upon Swedish Television to minimise its current level of sponsorship. Another change is that the TV licence fee will be replaced by a so-called public service charge. Chief investigator Rose-Marie Frebran’s main criticism concerns Swedish TV’s high number of sponsors in 2007.
Fifty Swedish Television events had sponsorship, with sponsor’s logos visible in 400 programmes. According to Frebran, this figure needs to be halved, at a minimum.
The investigation was generally very positive towards Swedish Radio and Television and wants to support the industries by allowing them to pay and withdraw VAT. The companies are to receive two percent more funding support per year.
(Source: Radio Sweden)