When a financial crisis threatened the existence of Africa’s oldest community station, Bush Radio, an outpouring of sympathy and appeals went viral on social networking sites like Twitter and Facebook. In the end, it was this outspoken support that showed financial backers that the station was worth saving.
Bush Radio broadcasts to at least 260,000 listeners, predominantly in the poor Cape Flats, formerly an apartheid housing area for black people. But thanks to social media such as Facebook, Twitter, YouTube and a blog, Bush Radio now maintains a strong presence in the community.
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