Dutch public broadcaster Radio 747 will disappear from 4 September, to be replaced by Radio 5. But although it is reverting to its old name, everything else will be completely different. The network, which will operate on a smaller budget than its predecessor, nevertheless hopes to increase its market share from the present 1% to as much as 4% eventually.
The target group of the new Radio 5 is clear - the over 55’s who still feel young at heart. It will really be two stations in one - on weekdays between 7 am and 6 pm (0500-1600 UTC) the station will offer news, information and light music. In the evenings, the programming will be ‘reflective’. At weekends, the various religious programmes popular with the target group will continue to be aired at the same times as at present.
