Popular radio presenter Bob Edwards will be leaving National Public Radio (NPR) to host a programme for XM Satellite Radio. Today’s Washington Post confirmed that Edwards, who was “unceremoniously dumped” as anchor of NPR’s “Morning Edition” in March, will do an 8 AM program for XM starting in October. The “Bob Edwards Show” will be heard on XM channel 133, a public radio-type service to debut in September
Our US media observer Lou Josephs comments: This means that XM gets its first “star” talent. The suits at NPR thought he was too old; I wonder what the spin will be. NPR had a lot of cachet in having Bob Edwards around. Now that he’s going literally down the street, they have to be wondering if he will bring his vast audience along for the trip.