Manx Radio officially has the highest weekly audience reach of any station in the British Isles. In the latest quarterly survey by Radio Joint Audience Research (RAJAR), the industry standard for compiling listener statistics, the Island’s national broadcaster recorded a figure of 54%. The RAJAR statistics show the number of listeners in that percentage figure has grown for the 4th quarter in succession, rising to 36,400 in the latest survey from just over 33,000 this time last year.
The growth relates to listeners in the Isle of Man and is attributed to the ‘audience retention and growth programme’, initiated in the past 18 months between programming and business development. In order to secure further audience growth, Manx Radio recently launched a completely new audio and visual brand, along with a heavily revised programme schedule. The station says it provides a more contemporary look and sound to attract new listeners from a younger demographic, while not disenfranchising its established audience.
In 1964, Manx Radio became the first commercial radio station to start broadcasting in the British Isles, and in 2009 it is celebrating its 45th anniversary of serving the Isle of Man as both a commercial and public service broadcaster.
(Source: IsleofMan.com)
on Oct 29th, 2009 at 17:55
Small and pedantic point: the Isle of Man is not part of the UK. The headline made me think for a minute that the item was referring to Manx Radio’s UK listeners!
on Oct 29th, 2009 at 18:10
OK, well spotted. I have changed it.
on Nov 2nd, 2009 at 07:28
It would be nice for Manx Radio to get their expats without internet access living on the UK mainland/RoI/NI and across Europe in good quality stereo on Skydigital and Freesat via the Eurobird1 satellite\’s European S1 beam and with a secondary mono audio channel that carries the MW optouts like sports coverage and Tynwald proceedings and Manx Radio TT;
Manx Radio AM Sky channel no(TBA) Freesat channel no (TBA)
Manx Radio FM Sky channel no(TBA) Freesat channel no (TBA)
on Nov 2nd, 2009 at 07:30
Also there was a plan to carry the service via the Astra1A satellite in the late 80’s/early 90’s by the station’s owners but it never came to fruition.