Research bureau Intomart GfK has published the Dutch radio listening figures for July/August 2009. Yet again, 100%NL is the big winner amongst the commercial stations, having added another 0.4% to its market share while its larger and longer-established rivals have been losing share. Even market leader Radio 538 saw a significant drop in its share, and is now just 0.2% ahead of public network Radio 2, which itself saw a slight fall.
Sky Radio, for many years the market leader in the Netherlands, had a dismal month and saw its share fall to 8.7%. Arrow Classic Rock has fallen further, but Radio 10 Gold has seen a slight increase. Regional broadcasters did well, with both the public and commercial stations showing a cumulative rise in share.
The public broadcasters had mixed results. News and talk network Radio 1 and the network for older listeners, Radio 5, both saw their shares rise, but music networks Radio 2 and 3FM both fell, the latter by 0.6%.
The market shares in perccent (June/July figures in brackets) were as follows:
- Radio 538 10.4 (11.1)
- Radio 2* 10.2 (10.4)
- Sky Radio 8.7 (9.1)
- Radio 3FM* 8.5 (9.1)
- Radio 1* 8.1 (7.7)
- Q-music 6.8 (7.3)
- Radio Veronica 5.7 (5.6)
- 100%NL 4.7 (4.3)
- Radio 5* 2.8 (2.5)
- Radio 10 Gold 2.3 (2.2)
- Classic FM 2.1 (2.1)
- Slam!FM 2.0 (2.1)
- Radio 4* 1.6 (1.5)
- Arrow Classic Rock 1.2 (1.3)
- BNR Nieuwsradio 0.9 (0.8)
- TMF Hitradio 0.5 (0.4)
- Arrow Jazz FM 0.4 (0.4)
- Kink FM 0.3 (0.4)
- Radio 6* 0.2 (0.2)
* Public network. Others commercial.
Regional public stations (cumulative) 12.4 (12.0)
Regional commercial stations (cumulative) 4.9 (4.7)
Other stations (cumulative) 5.5 (5.1)
