Korea’s new all-English-language radio channel will be launched on 1 December, Seoul Traffic Broadcasting confirmed yesterday. The channel, tbs eFM (101.3 MHz), will start broadcasting at 10 a.m. on 1 December. It will consist of 10 news programmes throughout the day, including BBC News twice daily; “This Morning” and the “Evening Show,” which will feature news, weather forecasts, and rush-hour traffic information; “Drivetime” will air world music; “K-Popular” will offer an introduction to Korean pop culture; “Seoul of Asia” will provide information on living in Seoul and its suburbs; and “Up Close,” is a weekend programme on Korean traditional culture, including tips for tourists.
The main target audience is the 760,000 foreigners residing in Korea, 5.5 million tourists who visit annually, and employees of 8,183 foreign companies in Korea. The channel will initially serve the Seoul metropolitan area.
(Source: Chosun Ilbo)