KEXP, Seattle’s listener-supported radio station, and Radio New York 91.5 FM, the city’s public radio station, are joining forces to create Radio Liberation, an unprecedented partnership dedicated to listeners and independent music.
Beginning on March 24, 2008, Radio Liberation will air KEXP-produced programming Monday through Friday on Radio New York 91.5 FM. The programming will feature a three-hour drive-time eclectic music show followed by three simulcast hours of The Morning Show with John Richards, a nightly world music show and a weekly music variety show hosted by KEXP DJ and senior director of programming Kevin Cole.
“This partnership will not only give greater voice to artists from the Northwest, New York and around the world, it will bring music that matters into the lives of more listeners than ever before,” said Tom Mara, KEXP executive director.
Radio New York already has a very successful television channel and is now setting its sights on radio. “Radio is the next great frontier and re-launching Radio New York 91.5 FM in partnership with such a strong brand as KEXP makes perfect sense,” said Arick Wierson, general manager of NYC Media Group.
Through the Radio Liberation partnership, KEXP will be able to reach another 14 million terrestrial listeners in New York, sharing Seattle’s unique music community with New Yorkers.
“Radio New York will bring a fresh new sound to New York radio and galvanize a community hungry for great content,” said Matthew Tollin, CFO/GM of Radio Operations for NYC Media Group. “Listeners will get the opportunity to fall in love with radio all over again.”
As part of the partnership, KEXP and Radio New York will produce hundreds of live performances a year. With increased access to New York bands and touring artists, Radio Liberation will also bring additional “in-studio” performances to listeners on both coasts.
For more information about Radio Liberation, visit www.kexp.org.
(Source: KEXP/WNYE)
