Text of report by Kenyan television NTV on 31 October
[Presenter] NTV is now online. Viewers can access NTV’s television footage through the internet keeping abreast with events and happenings in Kenya from anywhere in the world. Since acquiring branded channel on YouTube seven weeks ago, NTV has had over 300,000 hits making it one of the most watched African TV stations online.
[Google Business and Operations Strategy Director Mathew Stepka] I was so surprised, frankly, by how it’s been taken up. The numbers are pretty spectacular. Without a lot promotion it’s spread forth by word of mouth, people passed it on: check out this out. This is the way we like to think how things should work on the internet.
[Nation Media Group CEO Linus Gitahi] The future of the media is digital, the future of media is in the web and we want to be there; we want to partner with organizations such as yours so that we can realize the full potential for our stakeholders.
[Nation Broadcating Division Managing Director Ian Fernandes] The take-up has shocked even us. We knew a lot of people are out there craving to see what’s happening in Kenya, but we didn’t know it was to that extent so I think it is something great and we are going to just strive to make sure that it gets better than what it currently is.
[Presenter] Well, if you have access to the internet do log on and have a look at the stories, the new stories on NTV’s YouTube channel.
(Source: NTV, Nairobi, in English 1300 gmt 31 Oct 07 via BBC Monitoring)