HD Radio Alliance, the radio broadcast industry consortium which actively markets HD Radio technology, is launching a brand new consumer focused website. The site, www.HDRadio.com, is designed based on feedback from member radio stations in combination with in-depth analytics of historical traffic from the original HD Radio web site.
HD Radio Alliance CEO Peter Ferrara said, “our marketing efforts in collaboration with the 600+ Alliance member broadcasting stations has consistently increased visitor traffic to HDRadio.com. We felt this site needed to better support our stations as well as provide the consumer with meaningful information that was easily understood and helpful to them. Over the last year, we have closely monitored how radio listeners interact with HDRadio.com, and our findings directly influenced our new design, which we believe achieves these goals.”