Internet search giant Google plans to cut nearly 200 marketing and sales jobs from its international operations. ”We did look at a number of different options but ultimately concluded that we had to restructure our organizations in order to improve our effectiveness and efficiency as a business,” Google senior vice president of sales and business development Omid Kordestani said in a message at the firm’s website.
Google’s rapid growth resulted in some job duplications and the company “over-invested” in some areas, according to Mr Kordestani. ”When companies grow that quickly it’s almost impossible to get everything right and we certainly didn’t,” Mr Kordestani wrote. “In some areas we’ve created overlapping organizations which not only duplicate effort but also complicate the decision-making process.”
The cuts come a month after Google announced it was getting out of the broadcast radio advertising business in a move that was expected to result in the Internet powerhouse shedding about 40 workers. Google said it would sell or terminate services it launched in 2006 to target broadcast radio advertising and automate programming.
Google also recently abandoned a two-year-old Print Ads program that put the California firm’s online expertise to work auctioning off space on newspaper pages to bargain-seeking advertisers. Google has been cutting costs in the face of a struggling economy that has slowed even the online advertising king’s money-making machine.
“So, today we have informed Googlers that we plan to reduce the number of roles within our sales and marketing organizations by just under 200 globally,” Mr Kordestani wrote. ”Making changes of this kind is never easy, and we recognize that the recession makes the timing even more difficult for the Googlers concerned.”
Employees targeted to lose their jobs will be given time to find positions elsewhere in Google, according to Mr Kordestani.