I came across an interesting article about Egypt’s public broadcaster, the Egyptian Radio and Television Union (ERTU). Although it broadcasts nine radio networks, Nadine Emile wonders if people are still listening. She says that “Facing competition from Egypt’s two private radio stations, as well as the popularity of television, public radio is steadily losing its once devoted audience.” She also says that “besides content, public radio suffers from rampant bureaucratic and budgetary problems.”
According to Bassma Habib, the current manager of the European Programme, listenership in is decline. “I have been trying to improve the station’s frequency, I want to get better equipment instead of the old ones, I am trying to make the station stream online, but things are moving slowly and the budget is not enough,” he explains.
on Jul 18th, 2010 at 17:13
Most of the times they have a low audio level or strange noises as carrier. That is on Nilesat satellite. Other times they are off or not 24/7.
But that is the same with the public radio station in the arab countries.
If you compared this to the magic of Nile FM, Cairo´s Number 1 Hit station, also on Nilesat, you easily have clear what is the option.