The Dutch radio market shares for July/August 2010 were published today by research bureau Intomart GfK. The regional public broadcasters saw their cumulative share rise by 0.6 percent. Amongst the national stations, the biggest fall was for Q-music, which lost 0.5 percent. 100%NL lost a further 0.3 percent, and its share is now 0.9 percent lower than a year ago. Radio Veronica’s loss was 0.2 percent.
The survey was produced from the listening diaries of 10,558 respondents aged 10 years and over. Average listening time per day was 2 hours 45 minutes, a drop of 8 minutes compared to July/August.
Other stations only showed either no change, or only slight variations from June/July. The market shares in percent (June/July 2010) [July/August 2009] were as follows:
- Radio 538 10.3 (10.4) [10.4]
- Radio 3FM* 9.7 (9.8) [8.5]
- Radio 2* 9.0 (8.9) [10.2]
- Sky Radio 8.4 (unchanged) [8.7]
- Radio 1* 8.2 (unchanged) [8.1]
- Q music 6.2 (6.7) [6.8]
- Radio Veronica 5.5 (5.7)
- 100% NL 3.8 (4.1) [4.7]
- Radio 5* 2.9 (2.7) [2.8]
- Radio 10 Gold 2.8 (2.7)
- Slam!FM 2.2 (2.3) [2.0]
- Classic FM 2.1 (1.9) [2.1]
- Radio 4* 2.1 (2.0) [1.6]
- Arrow Classic Rock 1.1 (unchanged) [1.2]
- BNR Nieuwsradio 0.9 (1.0) [0.9]
- Radio Decibel 0.6 (0.7)
- Arrow Jazz FM 0.5 (unchanged) [0.4]
- Kink FM 0.4 (0.3) [0.3]
- Radio 6* 0.2 (unchanged) [unchanged]
- Regional public stations (cumulative) 12.9 (12.3) [12.4]
- Regional commercial stations (cumulative) 4.7 (4.6) [4.9]
- Other stations (cumulative) 5.6 (unchanged) [5.5]
on Sep 30th, 2010 at 15:56
Interesting to see that stations that serve an older audience are all up
Public regional by 0.6
Radio 5 0.2
Radio 10 Gold 0.1
Radio 2 by 0.1
Classic FM 0.2
Radio 4 0.1
making a grand total of 1.3 percent.