Dutch radio listening figures for Oct/Nov 2007

Research bureau Intomark GfK has published the Dutch radio listening figures for Oct/Nov 2007.  There are no great surprises, but public network Radio 2 has narrowed the gap over market leader Radio 538. The latter lost 0.4% of its market share, the same amount that Radio 2 gained. Sky Radio has exactly the same share as Radio 2, while fourth-placed Q-music continues to creep upwards. Radio Veronica and Radio 10 Gold, the two oldies stations, both saw their share drop, though Radio 10 Gold’s 3.3% is still impressive bearing in mind that it no longer has terrestrial distribution. Other stations were stable, or saw only slight changes in the figures for Sept/Oct.

The market shares in percent (Sept/Oct 2007 in brackets) were as follows:

1. Radio 538 11.6 (12.0)
2. Radio 2* 9.4 (9.0)
3. Sky Radio 9.4 (9.3)
4. Q-music 7.8 (7.6)
5. Radio 3FM* 7.7 (7.6)
6. Radio 1* 6.9 (7.3)
7. Radio Veronica 5.3 (5.6)
8. Radio 10 Gold 3.3 (3.5)
9. Arrow Classic Rock 2.9 (3.0)
10. Radio 5* 2.5 (unchanged)
11. Classic FM 2.1 (2.0)
12. Radio 4* 1.9 (1.8)
13. Slam!FM 1.9 (2.0)
14. 100%NL 1.1 (1.2)
15. Arrow Jazz FM 0.7 (0.6)
16. BNR Nieuwsradio 0.6 (unchanged)
17. Caz! 0.6 (unchanged)
18. Kink FM 0.4 (unchanged)
19. Radio 6* 0.2 (unchanged)
20. TMF Radio 0.2 (0.3)

* Public station, others commercial.

Regional public stations 13.8 (unchanged)
E Power Radio (regional commercial stations) 3.3 (unchanged)
Other stations 6.4 (6.0)