The Dutch radio listening figures for July/August 2007 were released this morning by research bureau Intomart GfK. The report is based on the listening diaries of 9237 respondents aged 10 years and above.
There is no change in the top placings, but Sky Radio’s market share has dropped again. Radio 1, the public news and talk network, has gained an impressive 0.5%, but for the public broadcasters this is offset by a disappointing drop in share by the same amount for pop music network 3FM.
Radio 10 Gold has actually posted a small increase. It should be noted that it was still on mediumwave 1008 kHz during this survey period. Arrow Classic Rock, which has officially stopped using mediumwave, has had a good month, increasing its share from 1.8 to 2.2% following its move to FM. What isn’t clear is whether this figure includes some listening to its old mediumwave frequency, which is still putting out older programmes pending a decision on what will happen to the frequency.
Unsurprisingly, the biggest drop of the month was Caz! which has lost almost half its audience following its purchase by Arrow and its relegation to cable and Internet-only status.
The regional public broadcasters had a good month, and saw their cumulative share rise from 14.0 to 14.5%.
The market shares in percent of the stations for July/August (June/July in brackets) were as follows:
- Radio 538 11.2 (11.3)
- Radio 2* 10.0 (10.3)
- Sky Radio 9.4 (9.7)
- Radio 1* 8.2 (7.7)
- Radio 3FM* 7.0 (7.5)
- Q-music 6.4 (6.3)
- Radio Veronica 5.5 (unchanged)
- Radio 10 Gold 4.5 (4.3)
- Radio 4* 2.2 (2.0)
- Arrow Classic Rock 2.2 (1.8)
- Radio 5* 2.0 (unchanged)
- Classic FM 1.9 (1.8)
- Slam!FM 1.9 (1.8)
- Caz! 1.0 (1.8)
- 100%NL 0.8 (unchanged)
- Arrow Jazz FM 0.7 (0.6)
- BNR Nieuwsradio 0.5 (unchanged)
- TMF Radio 0.2 (0.3)
- Kink FM 0.2 (unchanged)
* Public network, others commercial
Regional public broadcasters (cumulative) 14.5 (14.0)
Regional commercial stations (cumulative) 2.9 (unchanged)
Other stations 6.8 (7.1)