German Chancellor Gerhard Schröder and Deutsche Welle Director-General Erik Bettermann are in Kuwait to officially launch Deutsche Welle’s new Arabic TV programme later today. The three-hour-long programme is based on two daily news shows of 26 minutes each, with the latest from politics, business, the arts and sport.
“This strengthens the position of Deutsche Welle in Arabic-Islamic regions,” Bettermann said. “DW-TV is the first European television broadcaster to present news with Arabic-speaking anchorpersons.â€
“DW-TV’s programming offers information from Germany and Europe in Arabic to satisfy the growing demand in the region,” said Christoph Lanz, DW-TV’s program director. “The shows are transmitted via the Nilesat satellite and reach about 10 million viewers in more than 20 countries from Morocco to Saudi Arabia.”
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