Canadian Satellite Radio (CSR), which will be utilizing XM Satellite Radio technology to distribute satellite radio programming in Canada, announced today it has signed a letter of intent for an agreement to market CSR’s satellite radio service and sell satellite radio hardware through 63 London Drugs stores across Western Canada.
“We are excited by the opportunity to provide our customers with satellite radio in our stores,” said Clint Mahlman, Vice President Retail Operations and Distribution of Vancouver-based London Drugs. “We are experiencing unprecedented demand for XM, especially in rural areas.”
“We see this as a powerful alliance with an outstanding regional retailer,” said Stephen Tapp, CSR president and COO. “We look forward to serving London Drugs customers with our exciting music, talk and entertainment service. We know western Canadians have been asking for this service, and now we’re able to introduce satellite radio to them with some prominent retailers at our side.”