Arbitron yesterday released its annual radio industry study, Radio Today 2009 Edition. This is the first annual report that includes Portable People Meter™ (PPM™) data from several major markets as well as Diary data.
The report shows that oldies stations continue to reposition themselves toward a younger image, making Classic Hits the fastest growing music format. Between Spring 2007 and Fall 2008, Classic Hits’ share rank of the national radio audience jumped from No. 11 to sixth, reaching 3.9 percent of the US population - the most since the format has been tracked by Arbitron. Between Spring 2007 and Fall 2008, the number of AM and FM stations programming Classic Hits increased from 288 to 364. There are also now more than 200 HD and streaming Classic Hits stations.
(Source: Arbitron)
on Sep 24th, 2009 at 16:12
Iam afraid for Europe it is all back to the sixties.
The USA bringing the format many people like: in the 60-ies all day music, now classic hits.
In Europe: not, do we need new pirates?
on Sep 27th, 2009 at 00:17
No big mystery here, what the big group owners did was some research that said oldies..no can’t say that..advertisers will think all we have is old folks listening..so, play pretty much the same tunes, add some 70s early 80s classic rock..and you have the classic rock format. It’s a format where you will hear Peter Frampton, Led Zepplin, and the Stones, but no Beatles..go figure..