Chinese news agency Xinhua has scored an impressive advertising coup by taking over the space on the LED billboard at 2 Times Square in New York that had been leased by HSBC Bank for the last 10 years. When HSBC announced they weren’t renewing their lease, Xinhua jumped at the chance to occupy the so-called ’spectacular’ which sits just beneath the blue Prudential sign at the tip of the stack. The Xinhua sign will debut on Monday, 1 August 2011.
