British pay-TV firm BSkyB has agreed to buy Amstrad, the consumer electronics company run by celebrity businessman Alan Sugar, for £125 million ($253 million) in cash. Amstrad currently supplies around 30 percent of BSkyB’s set-top boxes. BSkyB said the deal would give it greater control over product design and technical specifications, allow it to accelerate the development of new products and reduce procurement costs. It said Sugar, currently chairman and chief executive of Amstrad, would continue to lead the business as part of BSkyB.
(Source: Reuters)
on Aug 8th, 2007 at 07:43
THIS was no surprise BSkyB had a nice relationship with Amstrad from day one with the SRX100,SRX200 and SRD400 models and everything from then on;it’s inevitable!