In an innovative move for the Russian online and mobile news scene, the BBC Russian website, bbcrussian.com, has launched video news bulletins. A new way to reach Russian-speaking audiences, the video bulletins are delivered in a format that works well on mobile phones and are available via the bbcrussian.com mobile site, m.bbcrussian.com.
The BBC Russian daily online video news bulletin is issued at 1400 UTC Monday to Friday, when the traffic to bbcrussian.com reaches its peak. The 60-second bulletins bring the Russian-speaking online audiences the global news agenda, with headline reporting on the essential news stories of the day.
(Source: BBC World Service Publicity)
on Dec 14th, 2009 at 17:27
BBC Russian has been churning those out since mid-November. I don’t think such news bulletins will be very popular in Russia. Wrong format.