Figures for BBC Local Radio in England for Quarter 3 were released today by RAJAR (Radio Joint Audience Research Ltd). Weekly reach for BBC Local Radio in England rose by 288,000 listeners year on year from 6,962,000 (16.7%) to 7,250,000 (17.3%). Quarter on quarter, the rise was slight – up by 26,000 from 7,224,000 to 7,250,000. Share of listening was down slightly on the quarter from 8.1% to 7.9% and down slightly year on year from 8.4% to 7.9%.
David Holdsworth, Controller of BBC English Regions, said: “BBC Local Radio is sustaining growth with figures of well over 7 million listeners for the last four quarters. Our investment in political reporting and the strength of our journalism – through programmes such as those that hold local politicians and others to account – mean that every week 7, 250,000 listeners are getting the local news, engagement and interaction that they want from their local stations.”
Andy Sennitt comments: But for how much longer? The BBC’s cost-cutting plans have alarmed staff and listeners of local radio across the country, as the plans call for “local” stations to join up and become regional stations for much of the day except morning and evening drive time.