BBC Japan Ã¢â‚¬“ the British Broadcasting CorporationÃ¢â‚¬â„¢s (BBC) channel dedicated to Japanese viewers Ã¢â‚¬“ has had an encouraging start since its December launch, the Japan Today newspaper has reported. The newspaper quoted Director of the BBC’s Global News Division, Richard Sambrook, as saying the channel, with a mixture of light entertainment, documentaries and educational shows, has had a “very positive reaction” and early research shows that the audience was largely Japanese.
It is only the second time BBC Worldwide, the commercial consumer arm of the BBC, has launched a channel aimed exclusively at one country. The first one was BBC America. BBC Japan, a 24-hour subscription channel, is broadcast on Channel 25 of Sky PerfecTV. BBC Worldwide also produces the BBC World news channel which is seen around the globe, and BBC Prime, an entertainment channel shown in about 130 countries in Europe, Africa and the Middle East.
Mr Sambrook said the BBC is currently looking at how it can penetrate the Chinese market and was encouraged by its recent week-long series of programmes from China. “China is a market which the BBC is putting a lot of thought into at the moment - about what we could offer and how we should go about doing it,” he said.
(Source: Asia-Pacific Broadcasting Union)