More than 40 different radio stations across Australia put aside rivalries and broadcast simultaneously at 7.40 am yesterday to promote digital radio. Named ‘Radio United’, the event brought together commercial and public service broadcasters from 5.30 am to 9.00 am in Sydney, Melbourne, Brisbane, Perth and Adelaide.
Commercial Radio Australia Chief Executive Officer Joan Warner said: “The industry has united for this event and in the audio piece to illustrate the power of radio broadcasting and the effect it has on people.”
In what is claimed to be a world’s first, the commercial radio industry ‘road blocked’ Australian radio frequencies when they simultaneously broadcast a four minute audio piece featuring competing commercial breakfast show presenters in each market describing their most memorable radio moment or a moment they would like to hear in the future.
Each city location had a digital radio ‘Listener Post’ where digital radio manufacturers showcased a range of digital radios and enabled listeners to hear and see digital radio on a variety of different receivers.
(Source: Asia-Pacific Broadcasting Union)
on Aug 8th, 2009 at 15:44
I wish that ABC would get themselves together, instead of the BBC making us UK listeners and worldwide have to listen to Aussie commentators and Ex Aussie Captain’s in BBC Test Match Special covering the Ashes Cricket Series,
Wouldn’t you think in 2009 and the developments in broadcasting that a major broadcaster like the BBC would not have to share TX for the UK with another broadcaster?