US audience research company Arbitron has just published the 2006 edition of Public Radio Today. This free-to-download 45 page report gives a glimpse at the 26 million people who listen to public radio in the US each week. It contains valuable insights into their education and income profiles, and shows the types and amounts of public radio programming they’re consuming. There are fascinating qualitative profiles, too. You can download or view the report online from the link on this page.
(Source: Lou Josephs)