US audience research company Arbitron has just published the 2006 edition of Public Radio Today. This free-to-download 45 page report gives a glimpse at the 26 million people who listen to public radio in the US each week. It contains valuable insights into their education and income profiles, and shows the types and amounts of public radio programming they’re consuming. There are fascinating qualitative profiles, too. You can download or view the report online from the link on this page.
(Source: Lou Josephs)
on Jul 29th, 2006 at 00:18
Very interesting; political affiliations of listeners on page 16. Otherwise obsessed with what public radio listeners may purchase; breakdown by census regions and format combinations, such as news/jazz. Strange that there is a consistent dip in listenership in the 45-49 age group; faulty methods?