The largest TV broadcasters in the UAE are showing up to 76 commercials in a single break, prompting viewers to switch stations, according to data from the Emirates Media Measurement Company (EMMC). “People leave during a long ad break,” said Chris O’Hearn, EMMC’s general manager.
The longest single ad break observed earlier this month was 24 minutes in duration, and was comprised of 76 individual commercials. More than 2,000 breaks were more than five minutes in duration, according to EMMC data.
on Feb 1st, 2012 at 15:12
What’s the point of the advertisers having such long commercial breaks if people are not going to watch the ads anyway? Doesn’t make sense.